Search engine optimization (SEO) has been a popular topic among internet users for many years now. However, with the digital world becoming increasingly competitive, many new and potential customers have questions about how exactly this process works. In this blog post, we’ll discuss some of the most common myths about SEO that you may have heard before and offer tips on how to start optimizing your website for search engines.
SEO is just about ranking in search engines.
Although this is one of the more commonly heard SEO myths, it is actually not the case. At a basic level, SEO is the process of increasing the likelihood that a website will be found by users on search engine results pages. This is achieved by optimizing a website for users’ computers, smartphones, and other platforms via optimization techniques like keyword research, internal linking, and alt-text generation.
SEO is only for digital marketers.
This one is also a myth. While it is true that many marketers choose to focus on optimizing their websites for search engines, it does not mean that all marketers must do so. In fact, many business sites don’t even bother going to the effort to optimize their site for search engines because they aren’t actively pushing out sales and aren’t associated with a particular brand or business.
SEO is dead because of algorithms.
This one is probably the most widespread and most common reason why people hear that SEO is dead. But, actually, this is not the case. SEO is definitely not dead because of algorithms. Algorithms can only do so much. In fact, algorithms are really only as good as the data they’re given.
That’s why human beings are still involved in the process, and that’s how SEO comes back into the picture. Humans are what makes SEO the effective, powerful, and relevant marketing tool it is today. SEO is actually more effective when it comes from a human point of view.
We should just write good content and let the algorithm do the rest.
This actually is not the case. While there is no doubt that writing engaging, quality content is a critical part of SEO, it is not the only one. In fact, there are many other factors that go into determining what’s found on a search engine result page, like the relevance of the keyword used, the difficulty of the query, the volume of traffic on the site, and the country of origin.
When it comes down to it, the algorithm is just a tool. And with tools, you can do almost anything you want. You can change the tool’s setting to whichever one you prefer, or you can completely ignore it and let the tools do the work for you. So, no, writing engaging, quality content is not the same as letting the algorithm do the work for you.
Well, that’s fine if you have a small business. But, what about the average person?
This one is a tough one to tackle. In the beginning, when we set out to write this blog post, we set a goal to come up with as many tips and hacks as possible that would help average people start their SEO journey. After all, if you are a business owner, chances you have hired an SEO agency to help with your site’s optimization and you’re only just discovering this process.
Search engine optimization is something that should be treated with respect. In order for your website to appear higher on search engine results pages (SERPs), you must have a good understanding of how search engines work and the proper techniques for optimizing your website for them.
However, with the increased competition in the digital space, it’s important to remember that even the most efficient SEO can’t help you if Google, Facebook, or any other search engine doesn’t list your page in the first place. That’s why it’s crucial to do your research and stay up-to-date on current SEO trends. If you do, you’ll be well on your way to having a successful website.